Best of Blog Challenge 2009 – Social Web moment

Gwen Bell’s Best of Blog Challenge for today is: Social Web Moment.

Did you meet someone you used to only know from her blog? Did you discover Twitter?

My Social Web Moment happened via Twitter. The conversation happened between me and a twitter friend and both the official In-N-Out Burger Twitter person AND Grant Imahara of the TV show Mythbusters. It took place several months ago in the span of about 15 minutes from the beginning to the end.

The conversation went something like this:

@kattykyt: I miss having In-N-Out Burgers since I moved here to Branson, Missouri

@hstrykid: @kattykyt Yeah I know, same for me here in Tennessee.

@kattykyt: @hstrykid LOL, @IN_N_OUT_BURGER just DM’d me.

@hstrykid: @kattykyt LOL, that’s awesome, maybe they’ll DM me if I mention In-N-Out Burger.

@IN_N_OUT_BURGER: @hstrykid Maybe this will hold you over:

@hstrykid: @IN_N_OUT_BURGER LOL, gee, thanks, now I’m REALLY Jonesing for a double/double.

@hstrykid: @IN_N_OUT_BURGER You guys need to open up here in Cool Springs, you’ll KILL the competition.

@IN-N-OUT_Burger: @hstrykid It’s taken us 60 years to get to Utah. It will be a while.

@hstrykid: @IN-N-OUT_Burger Maybe you guys could get @grantimahara to build a burger transporter like they have on Star Trek.

@IN_N_OUT_BURGER: @grantimahara Could you build device to teleport In-N-Out burgers?

@grantimahara: @IN_N_OUT_BURGER @hstrykid I wish I could! If I did you’d be the first to know!!

For me, this was a fun moment. And, it demonstrates the power of social media to bring together a group of folks, all several thousand miles apart to have a conversation about any topic and share a laugh or two. It also shows how a company – In-N-Out Burger – is managing it’s brand on Twitter. They are having fun and responding to their fans in an engaging and personal way. My hat is off to In-N-Out for having the courage to be thus fun when they could, instead, circle the wagons and simply tweet boring “Go to In-N-Out” type messages with no life or substance. Instead, they engage their audience and offer real conversations in real time.

Awesome.